Press and media work
From dealing on a daily basis with representatives of the press, we know how the media tick and what journalists want. We claim to provide the media with information that is to the point, systematic and knowledgeable; making précis of complex news items; and giving them “hooks” and stories.
Depending on the orientation and aims of the media work, we will prepare concepts for media campaigns and, by precisely managing topics, arrange for a regular flow of information. A number of tools are used to achieve this, such as classic press releases and placements of articles, one-to-one meetings with journalists, calling on editors, press conferences and trips, as well as placing experts on the radio or television.
We are then given an evaluation that we are happy to share with our clients.