Advertising on Instagram isn’t a new phenomenon. But recently, the social media platform seems to be overrun by sponsored posts. One post after the other is prefixed with the label [Advertising Due to Brand Reference], followed by #notsponsored or #nocooperation. But wait a moment – advertising that isn’t sponsored? Advertising without a cooperation? What happened there?
#abmahngate (German: #admonitiongate) happened. One of the more well-known cases in a series of warnin... more
Bye bye prejudices, hello tolerance and diversity!
Isn’t that the standard we all want to live up to? We try our very best not to offend
anyone – ever. And this is not about being a do-gooder or about political
correctness, but we do live in the 21st century. So it should simply be state
of the art to be respectful.
But: The diversity we dream of is often cut short by our daily actions – because everything starts with the words we use. An idea can quickly be deemed as “retarded” if some... more
What do Zac Efron, Channing Tatum and Jon Hamm (exactly, THAT Don Draper from Mad Men!) have in common? That‘s easy: They all love the bespoke men‘s wear by Clinton Bespoke and appreciate the tailoring skills of George Clinton, the creative mastermind behind the company. Together with his partner Patrick Hasanen (the economic heart of Clinton Bespoke), George has recently moved from Los Angeles to Germany. Hence, also German men will soon profit from their expertise around needles and threads. Next to bes... more
Everyone in Germany knows "Lisa, 19 years old”. She is a fictitional character that became known through the students’ app "Jodel". "Lisa" symbolizes a person who goes abroad after high school and wants to “do something with media”. The starter pack to become a Lisa is to live in Berlin with a cool hipster look and a fashion, food or travel blog – half in German, half in English, of course. Many young people in Germany, by living this kind of lifestyle, are often associated with this cliché "Lisa". I am Karla (22) and I'm one of those... more
Innovative, creative and full of fresh ideas: This time, we are not talking about ourselves, but about our new client, the Berlin-based startup Vaultoro. Which, of course, matches us perfectly well thanks to these characteristics. To cut a long story short: Welcome to kalia's client portfolio!
Vaultoro is a startup from the fintech and krypto world. It creates technical solutions with which customers c... more
Quo vadis, tourism industry of Berlin? That is the questions that our new client INTOURA is currently asking. Since 2011, the Association of Tourist Attractions in Berlin has been bringing the interests of the capital's touristic service providers under one roof. It includes museums, cinemas and theatres, but also city tours and tourist attractions such as Madame Tussauds, the Hi-Flyer, House of Tales and the Wintergarten.
2017 is a special year for our client UTZ. First of all, the largest sustainability label for coffee and cocoa celebrates its 15th birthday this year. A good reason for having a party: 400 people from all over the world gathered yesterday in the impressive scenery of the Amsterdam Theater to celebrate UTZ – and to take a look ahead. Because 2017 is also t... more
Influencer is a term that is widely spread in our business nowadays. Influencers comprise, among others, youtubers, instagrammers and bloggers. Because of their reach, influencers have a high value for companies and their channels are often used for product placements. Influencers shape their followers’ opinions and direct attention to a product – which in the best case for the companies results in increased sales numbers. So far, so known. And so far, so good. Especially young followers are, however... more
For almost three years the online-magazine EDITION F has given women a digital home – and the magazine hits an important nerve. A wave of women marches splash over from the US and give female matters a new brisance: Tell me about equality again? When do we actually reach it? Especially: What do we have to do to reach it?
A crucial factor for more equality, especially in a professional setting, is female empowerment – the positive reinforcement of females to make their voices heard. This is also t... more
Eat, Pray, Love? Nooo, Love Out Loud! That was the motto of this year’s re:publica. This time it was all about topics like hate speech, fake news and shitstorms – and the question, what the digital society offers as a repulsion to the normalization of hate and violence.
When Europe’s most important digital conference takes up quarters in the Berlin STATION, a former train station, we are obviously not far. We were more than ready to mingle with digital folks, do some networking and attend int... more
Once every year, on May 3rd, we celebrate the World Press Freedom Day – although “celebrate” is probably a misleading term when you look at a recently published report by Reporters Without Borders (RWB) on the state of press freedom worldwide. It draws a dark picture for freedom of expression. Last year, at least 74 media representatives and journalists were killed due to their profession and around 350 journalists were imprisoned worldwide. This is a rise by 6 percent in comparison to the preced... more
The tourism industry in Germany is a real big player: It creates almost 3 million jobs and has a turnover of almost 290 billion euros. But the tourism industry is much more than just an economic heavyweight. It also unites a broad variety of stakeholders. From the multi-million airline to the family-run organic adventure farm in the Black Forest to the burger restaurant in Hamburg. The tourism industry is in many ways more diverse than other industries – and stretches across the whole republic, from the North Sea to the Zugspitze, from the A... more
What exactly are our representatives in the European Parliament doing? Which decisions are on their agenda and how do they work them through? These are exactly the questions that our client, the Information Office of the European Parliament in Germany, takes care of. For everyone who wants to get to know more about the work of the representatives and the processes in Brussels or Strasbourg, the Information Office is the right place to go. It regularly organizes events on Europe, for examp... more
New client for kalia kommunikation! And a match made in heaven ;)
What do we have in common with Prince Charles and a building that looks as if James Bond might turn around the corner on a Jet Ski any minute? Pretty simple: the Crop Trust. The Global Crop Diversity Trust finances and runs the Svalbard Global Seed Vault together with Norway – the Seed Vault is the ultimate plant vault in the eternal ice. Patron of the Crop Trust is the aforementioned Prince... more
Face painting, fairy tales, a photo box, balloons, dance sessions and many other things were on the agenda on April 30th, when the day care center Kita Traumbaum was officially inaugurated in the Frankfurt district Riedberg. Under the motto “A Place to grow”, the new facility supports children and families in developing their strengths and potentials - independently from nationality, religion, ethnicity, social environment or any specific physical and mental prerequisites. It... more
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